WPP | Cannes Lions | Super Dope Hyper Mix
Creativity can be the answer to some of the biggest questions for business and society, so where better than the WPP Beach at the Cannes Lions International Festival of Creativity to come together and be inspired by cutting-edge ideas and innovations. In celebration of the collaboration at the heart of creativity I partnered with WPP to create a visual identity for the WPP Beach. My signature style brings organic movement and form across the design, representing the fluidity of ideas and creativity shared across the global WPP network.
WPP Beach | Tote Bag
As a special memento, WPP tote bags were gifted to all attendees and guests at WPP Beach during the Cannes Lions International Festival of Creativity. This premium SWAG item was a sought-after keepsake, symbolizing the creativity and innovation that defines the festival.
WPP Beach | Banners
On days 4 and 5 of the festival, my artwork transformed the WPP Beach space, infusing it with another fresh look. Large-scale banners featuring my designs were suspended vertically, creating an immersive experience for attendees.
The installation was prominently showcased during the CMO dinner on day 4 and the "How Disruptive Brand Collaborations Enhance Engagement" session on day 5, adding a dynamic and engaging element to the events.
WPP Beach | LIVE Customization Station
At WPP Beach, guests had the unique opportunity to elevate their festival experience with customized leather circular luggage tags and bucket hats. Throughout the mornings of the Cannes Lions festival, I brought these gifts to life with LIVE painting and personalization sessions. Each item was carefully crafted with bespoke touches, creating one-of-a-kind mementos that reflected the individuality of each guest.
WPP Beach | Speaker Series
During the Cannes Lions festival week, WPP Beach hosted a dynamic series of speaker events that brought together the brightest minds in the industry. The curated lineup featured an impressive roster of WPP thought leaders, clients, creative visionaries, change-makers, and innovative thinkers.
Through inspiring keynotes and intimate fireside chats, these trailblazers shared their expertise, insights, and experiences, sparking meaningful conversations and igniting new ideas. The events fostered connections among like-minded professionals from around the world, celebrating the power of creativity and innovation.
