In collaboration with Hennessy on their global philanthropic initiative, Hennessy ’In The Paint', brought to life is a vibrant hand-painted basketball court renewal project in Shanghai's West Bund District.

This innovative project combines art, sports, and community development, reflecting Hennessy's commitment to social responsibility as the Official Spirit of the NBA. By revitalizing basketball courts around the world, Hennessy aims to rejuvenate communities, infuse urban areas with vitality through the fusion of art and sports, and drive the development of youth community culture. 

Through this dynamic fusion of art and sports, Hennessy and the NBA boldly explore the realm of culture, making a lasting impact on local communities.