Hennessy, through its global philanthropic initiative Hennessy ‘In The Paint’, brings its basketball court renewal project to Shanghai this year. The project, which was created to support local culture and give back to communities, made its debut at Shanghai’s West Bund District. By revitalizing basketball courts around the world, Hennessy aims to rejuvenate communities, infuse urban areas with vitality through the fusion of art and sports, and drive the development of youth community culture. As the Official Spirit of the NBA, Hennessy collaborates closely with the NBA to boldly explore the realm of culture, reflecting the two sides’ shared commitment to social responsibility.